THE MARKETING
MEMBERSHIP
DIY MARKETING THAT ACTUALLY WORKS
It’s time to be seen…
In the UK we’re greeted with between 4000 and 10000 sales messages daily. Yes, daily. So how do we stand out from the crowd, rise above the noise, be truly seen and attract our ideal clients.
Well it’s certainly not from following a ‘method’ that everyone else is using.
This membership gives you the tools to create your own marketing strategies and campaigns. The tools to craft and implement your brand story, messaging framework, and client journey. The tools to create compelling offers, lead magnets and ads.
Freelancers and solo- entrepreneurs, I get it: Real marketing support is expensive, it’s easy to get sucked in by the get rich quick brigade, to consider getting a business coach way before you actually need one, to focus on the theory but not actually ‘move the needle’.
Marketing is not about the ordinary. ‘Tried and tested’ no longer works. Copy and paste templates are transparent and feel inauthentic. In a rapidly moving digital landscape are you growing or stagnating? In a space where most personal brands are sharing the same mediocre content, what are you doing differently?
When strategic storytelling can increase perceived value by 2700% how are you harnessing your story? It’s time to break free of the restrictions, break out of the metaphorical box, to get creative, to nurture meaningful connections, to build a brand based on value and impact.
WHAT’S INCLUDED
This is not a ‘one size fits all’ method. This is a library of resources, workshops, worksheets and exercises designed to help you learn, craft and implement the right strategies and tools for your business. Designed so that you can either start with the basics or focus on areas of immediate need this is Netflix for marketing, except instead of just videos there’s also tangible worksheets and a MONTHLY 1-1 ZOOM CALL option to help you to implement these concepts into your business. You’ll also find app recommendations, discounts and trusted service providers. Below are just some examples of the topics covered and each week more content is added.
Client demographics, psychographics & archetypes
Brand story & storytelling
Key messaging
Copywriting
Client journey optimisation
Website copy
Basic visual branding
Sales funnels
Email marketing strategies
Lead generation
Social media ads strategies
Automation
Social media strategies (all relevant platforms)
Social media content
Social media campaigns
Sales psychology
Pricing & offers
Memberships & courses
This is for the freelancers & the solo-entrepreneurs…
If you've ever felt alone in your business, overwhelmed, confused, uninspired, or just exhausted by your marketing, this is for you. This membership is marketing with intention, it allows you to prioritise actions within your business so that you stop wasting energy on things that just aren’t working. You’ll not only create but also implement marketing principles for your business. Starting out on your own is hard, your marketing doesn’t have to be. This membership guides you through the process so that you can tune out the online noise and focus on the areas of your business that actually make you money.
As a member, you'll gain access to a wealth of marketing & business resources that are update on a weekly basis, from workshops to worksheets and everything in-between.
Upgrade to VIP membership. The Marketing Membership with a monthly 90 minute 1-1 bespoke marketing consulting call to ensure that you're making progress and sales.
WHAT THEY SAID...