FUTURE-PROOF YOUR

BRAND & MARKETING

WHERE STRATEGY MEETS STORYTELLING

Ibali stands for storytelling, the word literally means ‘story’. And after all what is marketing if not storytelling. Stories are all around us, they’re how we learn as children, they’re our subconscious internal narratives, they’re the societal narratives we buy into, they’re the assumptions we make. Stories are also what make a brand MEMORABLE. Stories are how we connect, how we bond (cortisol, dopamine and oxytocin are released in the brain when we hear a story), how we show our vulnerability, how we communicate our values and how we ultimately build community, all of which are essential to your marketing, whether you’re a personal brand, a purposeful brand or both. How you communicate your story and values, not just on your about page but embedded in and woven throughout your entire brand, makes all the difference to your business success.

So tell me, what’s your brand story?

WHAT'S YOUR STORY?

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WHAT'S YOUR STORY? -

WAYS OF WORKING TOGETHER

  • FRACTIONAL CMO

    Not ready to commit to employing a CMO but still have a junior team that requires a more strategic leader?

    ENQUIRE

  • CONSULTING RETAINER

    Looking for a some guidance when it comes to your marketing? Ongoing strategic marketing advice & support.

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  • CONSULTING PROJECT

    Have you got an upcoming launch? A rebrand or new website? We’ll be with you from conception to completion.

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  • MARKETING MANAGEMENT

    From emails to social media, done strategically to generate new leads and move them through the sales funnel.

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  • TRAINING SESSIONS

    Training days and personal branding guidance for teams, so that you can keep it all in house.

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FUTURE-PROOF YOUR BUSINESS

In uncertain times you need to be point of difference to ensure that you don’t end up having to compete on pricing. Or so that you’re not at the mercy of one marketing channel or a fickle algorithm.

Consumers should view you as leading the way in all aspects, not simply status quo marketing following past trends and doing ‘the usual’.

Create solid foundations built on meaning, and buyer behaviour, that not only weather change but thrive during turbulent times.

MARKETING IS NOT ABOUT THE 10%

Did you know that typically only 10% of a successful business' sales come from organic social media? That's right, only 10%... But imagine what you could achieve if you were to focus on the other 90%?

Whether you’re a start up, SME, global business or a personal brand, Ibali can help you to take clear and purposeful action in your marketing, to look at the 90%, to implement real change. It’s time to get intentional about your business. It’s time to focus on the 90%…

WHAT THEY SAID...

  • “The best investment I’ve made in my business.”

    REBECCA CLISSETT

  • “Lucy’s influence is nothing short of transformative.”

    JANE PIKETT

  • “Lucy is so easy to work with, so generous with her knowledge, results driven and truly cares about my business.”

    KATE HAMILTON

  • “I wish I’d bitten the bullet and done this sooner.”

    EMMA HUGHES

  • “If you're not working with Lucy already, then what's stopping you? You’ll never look back..”

    BIANCA TOPHAM

  • “Lucy’s expertise has been invaluable and she is a delight to work with.”

    GABRIELLA ESPINOSA

  • “I leave our calls brimming with ideas and inspired.”

    ANDREW MARRIOT

  • “Lucy has a knack for anticipating the needs of both my business and my clients.”

    ROBERT HARRIS