TRANSFORM YOUR

BRAND & MARKETING

Strategically tell YOUR brand story

Ibali stands for storytelling, the word literally means ‘story’. And after all what is marketing if not storytelling. Stories are all around us, they’re how we learn as children, they’re our subconscious internal narratives, they’re the societal narratives we buy into, they’re the assumptions we make. Stories are also how we connect, how we bond (cortisol, dopamine and oxytocin are released in the brain when we hear a story), how we show our vulnerability, how we communicate our values and how we ultimately build community, all of which are essential to your marketing, whether you’re a personal brand, a purposeful brand or both. How you communicate your story and values, not just on your about page but embedded in and woven throughout your entire brand, makes all the difference to your business success. So tell me, what’s your story?

WHAT'S YOUR STORY?

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WHAT'S YOUR STORY? -

MARKETING IS NOT ABOUT THE 10%

Did you know that typically only 10% of a successful business' sales come from organic social media? That's right, only 10%... But imagine what you could achieve if you were to focus on the other 90%?

Whether you’re a start up, SME, global business or a personal brand, Ibali can help you to take clear and purposeful action in your marketing, to look at the 90%, to implement real change. It’s time to get intentional about your business. It’s time to focus on the 90%…

THE NERVOUS SYSTEM OF YOUR BUSINESS

Marketing isn’t just social media content and posting to Instagram; it is every client touchpoint within a business. Marketing is the story your business tells. It is the thread that links everything together. It’s the nervous system of your business, and there is a science to it. So if you’ve tried the adhoc approach, if your still posting product shots and hoping for the best, if your email marketing is still a monthly ‘newsletter’ with updates, or you’ve handed your social media over to the youngest member of your team because they ‘understand technology better’ it’s time for a more considered approach.

WHAT THEY SAID...

  • “The best investment I’ve made in my business.”

    REBECCA CLISSETT

  • “Lucy’s influence is nothing short of transformative.”

    JANE PIKETT

  • “Lucy is so easy to work with, so generous with her knowledge, results driven and truly cares about my business.”

    KATE HAMILTON

  • “I wish I’d bitten the bullet and done this sooner.”

    EMMA HUGHES

  • “If you're not working with Lucy already, then what's stopping you? You’ll never look back..”

    BIANCA TOPHAM

  • “Lucy’s expertise has been invaluable and she is a delight to work with.”

    GABRIELLA ESPINOSA

  • “I leave our calls brimming with ideas and inspired.”

    ANDREW MARRIOT

  • “Lucy has a knack for anticipating the needs of both my business and my clients.”

    ROBERT HARRIS