THE CONSULTANCY

Fractional CMO, marketing consultancy & management services.

IS IT CLEAR OR IS YOUR AUDIENCE CONFUSED?

Every business is unique, with different needs, just like their CEOs.

They’re living breathing entities and they all have their own nervous systems.

A web that connects every aspect of your business.

Your marketing can either be the thread that pulls it all together or, left in inexperienced hands, it can create incoherence. Which does yours do?

Social media accounts for less than 10% of most businesses sales…

Your marketing is not merely ‘content’. It is not just posting to social media and hoping for the best.

Marketing can make or break your business success. It is the thread that runs through your business, holding everything together. It is every single touch point on your client journey. It is strategy and planning, sales psychology, buyer behaviour, SEO, branding, messaging, it has the power to make or break your business, requiring someone with experience and skill.

Reach & brand awareness ≠ sales

We aren’t interested in the vanity metrics. Brand awareness and viral social media posts don’t automatically lead to sales, the data proves it.

We want to know about the things that are proven to drive sales, generate leads and increase the perceived value of your product or services.

That’s why we get clear on your business goals, audit your business and research your competitors and then use our 15 plus years of experience to work towards set KPI’s.

THE ‘USUAL’ NO LONGER WORKS…

In the UK we’re each greeted with between 4000 and 10000 sales messages daily. Yes, daily. So how do you stand out from the crowd?

Today’s consumers expect more than the bare minimum or ‘the usual’. They expect an experience, something with a wow factor, that they can talk about and share with friends (both in person and online).

94% of consumers recommend brands that they connect to emotionally, brands that have created a FEELING. Brands that are doing something unique.

What are you doing in your marketing that no one else is doing? How are you harnessing the unexpected? How are you creating feelings?

  • FRACTIONAL CMO

    Not ready to commit to employing a CMO but still have a junior team that requires a more strategic leader?

    ENQUIRE

  • CONSULTING RETAINER

    Looking for a some guidance when it comes to your marketing? Ongoing strategic marketing advice & support.

    ENQUIRE

  • CONSULTING PROJECT

    Have you got an upcoming launch? A rebrand or new website? We’ll be with you from conception to completion.

    ENQUIRE

  • MARKETING MANAGEMENT

    From emails to social media, done strategically to generate new leads and move them through the sales funnel.

    ENQUIRE

BESPOKE TO YOUR NEEDS

We can support your business with...

Audits & Research

A bespoke, detailed analysis of your current marketing with market & competitor research. We identify issues, provide solutions, and inspire ideas for your marketing.

Marketing Campaigns

From conception through to implementation, create campaigns that include your whole marketing mix and inspire emotion in your clients.

Influencer Marketing

Done poorly, influencer marketing will leave your business out of pocket. Done well it amplifies the effects of any marketing campaign,

Social Media

Let’s make your social media not only stand out in a world full of engagement bait, but also have real value for the consumer and build community.

Email Marketing

With an ROI of over 3000% higher than that of social media, email marketing matters. But doing it well matters even more.

Marketing Strategy

Marketing is not just social media, it encompasses the whole of the sales funnel. Every business requires a comprehensive marketing strategy to provide direction.

Brand Messaging

Strategic storytelling can increase the perceived value of a product or service by over 2700%. Your brand messaging is a powerful marketing tool.

Website Creation & SEO

Make your clients 83% more likely to buy using values based storytelling. Ditch boring copy for a website that clients binge like the latest summer beach read.

Community Building

It’s not enough to simply show up and share about your business, you need to include the audience, create events and spaces they’ll talk about for years.

Ad Strategy & Lead generation

Tried and tested ad & lead generation strategies combined with A/B testing and monitoring to provide the best results and support your business goals .

WHAT THEY SAID...

  • “The best investment I’ve made in my business.”

    REBECCA CLISSETT

  • “Lucy’s influence is nothing short of transformative.”

    JANE PIKETT

  • “Lucy is so easy to work with, so generous with her knowledge, results driven and truly cares about my business.”

    KATE HAMILTON

  • “I wish we’d met Lucy earlier!”

    Laurence Di Sotto

  • “If only I’d bitten the bullet and done this before now.”

    EMMA HUGHES

  • “If you're not working with Lucy already, then what's stopping you? You’ll never look back..”

    BIANCA TOPHAM

  • “Lucy’s expertise has been invaluable and she is a delight to work with.”

    GABRIELLA ESPINOSA

  • “I leave our calls brimming with ideas and inspired.”

    ANDREW MARRIOT

  • “Lucy has a knack for anticipating the needs of both my business and my clients.”

    ROBERT HARRIS

It’s time we had a chat…

Arrange a complimentary strategy zoom call and see if we’re the right fit for you and your business.

Are you a freelancer?

If you’re a personal brand or freelancer and are looking for a little more structure with your marketing support we’ve got you covered, head on over to The Membership to get the right support for you and your business.