MINDFUL
MARKETING
BESPOKE 1-1 MARKETING CONSULTING FOR PERSONAL BRANDS
Shouting into the abyss?
You’ve been at this a little while now, maybe it’s a side hustle, maybe it’s a full time thing. You’ve been trying to put yourself out there, you’ve been following all of the advice, throwing everything at it but the kitchen sink. And you’ve grown, you feel more resilient, you’re stronger… but you’re still not closing that sales circuit, the results just aren’t there, creating moments of self doubt, disillusion and self criticism. You can’t see the wood for the trees, you’re exhausted from doing all of the things, with little reward. And sometimes posting to social media feels like you’re just shouting into the abyss…
WE’VE GOT GOOD NEWS…
This bit of information is for you if you’ve ever felt as though your fate is in the hands of an unloving algorithm god. Albeit one who's always working against you and your business. Did you know that typically only 10% of a successful business' sales come from organic social media? That's right, only 10%...
But if you focus the majority of your marketing time and efforts on socials we’ve got good news for you, you've made it this far only focusing on the 10%.
Now imagine what you could do if you were to focus on the other 90%? What could you achieve if you were to implement a real marketing strategy not just a social media one? What could you do with functioning sales funnels? What could you do with email marketing, an ads strategy and automation? If you dedicated some time to focusing on your messaging and your client psychographics and archetypes? If you learned how to storytell within your marketing?
The better news is that it doesn't need to be complicated, you don't need to master AI, or use chat bots, you can keep it simple and still implement huge change. The best news is that it doesn't take long to course correct and see results, in fact most Mindful Marketing clients start to see results as soon as we start to implement their strategies. It’s time to focus on the 90%.
So what is Mindful Marketing?
Mindful Marketing is tuning out the social media noise. It’s ditching those contradictory hints & tips that always seem to change. It’s forgetting about chasing trends. Mindful Marketing is considered, it’s thoughtful. It’s the creation and implementation of marketing strategies that are embedded in your business values. It’s ensuring that every action you take is intentional and has a purpose within your business. It’s connecting your audience to your brand in a way that builds a deep trust and emotional connection. It’s creating a business that stands the test of time.
Consultancy Reimagined
Mindful Marketing is consultancy reimagined for personal brands and founders. It’s always bespoke to your business needs and it’s never one size fits all. During a time frame of your choosing (between 1, 3 or 6 months) together we’ll set business goals and create & implement a strategy for you that will have a tangible impact on your business.
During your chosen time frame we’ll spend an hour & a half each week on a zoom call going over concepts, ideas and learnings, planning out your actions for that week to create real change within your business & marketing.
This is a team effort, we’re with you every step of the way. This means that you won’t be left to your own devices to implement things. You will create the first draft and then we’ll go in and make edits and suggestions for optimisation as you go. We’ll also walk you through anything technical to make the marketing process as simple and easy as possible for you.
WHAT WE COVER
During our time together we can cover any of the following aspects of your marketing, in our initial goal setting call we will plan which areas are most important for your business to focus on in the time frame chosen to ensure that you get the very most out of our time together:
Client demographics, psychographics & archetypes
Brand story & storytelling
Key messaging
Copywriting
Client journey optimisation
Website copy
Basic visual branding
Sales funnels
Email marketing strategies
Lead generation
Social media ads strategies
Automation
Social media strategies (all relevant platforms)
Social media content
Social media campaigns
Sales psychology
Pricing & offers
Memberships & courses
WHAT YOU’LL RECIEVE
You won’t just get weekly calls, you’ll get so much more we promise.
An initial hour & a half goal setting call with Lucy, this is in ADDITION to your weekly calls, a little bonus session at the start of our time together.
Your own bespoke roadmap. This will showcase how we will spend our time together based on your business & personal needs and goals. This will be created for you after your goal setting call and prior to your first weekly call.
A weekly hour & a half zoom call, in which we’ll learn & strategise before implementation (you’ll receive 4 of these calls each month).
Templates, prompts, spreadsheets & worksheets to help guide you through the process and do the doing.
Edits & optimisations. Once you’ve created the first draft, whatever it’s of, whether it’s content, email automation, ad visuals or website copy we will go in and make suggestions and edits to make it more attractive to YOUR clients.
Tech walk throughs, sometimes we just need a helping hand with the more technical stuff and you will never be left in the dark overwhelmed.
WHAT THEY SAID...
SAQs
Should Ask Questions. We don’t do frequently asked questions here, we do the questions you SHOULD ask, the questions that will help you to make an informed decision. So from pricing through to access here are some of the questions you SHOULD be asking.
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If you don’t ask this I would be frankly a little concerned. There’s so much nonsense and unqualified advice online that you should want to know more about anyone you buy from. So here’s a little about me…
I have Business Master’s and 15 years of strategic marketing experience
After a decade of living in London and then Paris I’m now based in Edinburgh.
I’ve worked with businesses of all sizes from start ups, to personal brands, to large corporates.
My last employed role was with Louis Vuitton in Paris
I’ve had my own business since 2019
Astrologically I’m a Cancer Sun, Capricorn Moon & Leo Rising. (Make of this combo what you will)
My go to panic order in a restaurant is a Caesar salad.
I meditate daily for sanity.
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We'll have an hour & a half long call every week that we work together. This is important as it keeps up momentum and really creates change in your business and fast. You'll also get a BONUS goal setting call at the start of our time together.
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Absolutely, you will have email & DM support throughout our entire time together. We will be in touch over email constantly for feedback and edits on the week’s tasks and exercises.
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After our first call in which we cover all of the basics and discuss your goals and business model, I will then go through your current marketing activities, analysing them and creating a strategy for how to achieve your goals or make considerable steps towards them within our time together. This will form the road map for our time together and showcase the work that we will do moving forward. You'll receive this prior to our first weekly call.
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Each week you will receive ‘homework’; tasks to perform in your business that will ultimately move you closer to your goals. You’ll also receive worksheets, journal prompts for business, bespoke templates and exercises over the course of the time we work together. These things will take you through the implementation of the strategies we form. I will be on hand throughout for edits and suggestions.
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Depending on how deep you want to go we offer 1 month, 3 month and 6 month options.
Choose your plan
1 month of bespoke brand strategy & marketing consulting for your business.
Bespoke brand strategy and marketing support for your business.
Bespoke brand strategy and marketing support for your business.
Are you a corporate brand?
If you’re a corporate brand, an SME or a startup looking for something a little more tailored, whether it’s copywriting, strategy, ads, consulting, management or training we’ve got you covered.