PURPOSEFUL

CONSULTANCY & MANAGEMENT

YOUR BUSINESS IS UNIQUE

Every business is unique, with different needs, just like their CEOs.

They’re living breathing entities and they all have their own nervous systems.

A web that connects it all together.

Your marketing can either bring it all together or create incoherence.

YOUR MARKETING IS NOT MERELY ‘CONTENT’

It is not just posting to social media and hoping for the best.

Marketing can make or break your business success. It is the thread that runs through your business, holding everything together. It is every single touch point on your client journey. It is strategy and planning, sales psychology, SEO, branding, messaging, it guides you in your business decisions, requiring someone with experience and skill.

YOUR MARKETING IMPACTS EVERYTHING

Marketing impacts everything you do and everything you do impacts your marketing. That’s why Ibali’s consulting services are always bespoke, tailor-made specifically for you and your business. This is a collaborative relationship in which we work together to ensure the best outcome for you, a positive impact that leads to transformational growth.

YOUR MARKETING IS EVERY CLIENT TOUCHPOINT

Every part of your client journey will be audited, analysed and optimised including your social media accounts and email marketing, we will look at your internal comms and how to turn staff into your most profitable influencers (which also works wonders for employee engagement), we will look at your personal branding and how it can benefit your business.

IT’S NOT JUST ‘SOCIAL MEDIA’

Digital marketing is so much more than simply posting photos of client wins to instagram.

So often digital marketing and social media management gets left to a younger, more junior team member.

However using social media as an individual and using social media as a business are two entirely separate skillsets.

A business requires a strategy, messaging, a sales funnel and a client journey; interweaving social media, ads, email marketing, and SEO.

SOCIAL MEDIA IS NOT A STRATEGY

Social media should be a key part of your sales funnel, not the entirety of your sales funnel and it’s only effective when used as part of a wider marketing strategy.

Starting from £2000 we offer a full service digital marketing consultancy from digital marketing audits, strategies, management, ads and even social media for business training so that you can ultimately feel confident to move things in house when you’re ready.

BESPOKE TO YOUR NEEDS

The Audit

A bespoke, detailed analysis of your current marketing. This is essential for all new clients with the data and knowledge gathered informing the way forward. We identify issues, provide solutions, and inspire ideas for your marketing.

Marketing Campaigns & Influencer Marketing

From conception through to implementation, full campaign creation for launches, new products, openings and more. Offering a guiding, and experienced hand through the often unregulated but effective world of influencer marketing.

Creation & management

We don’t just give you a strategy and then leave you high and dry. We also offer social media and email marketing creation, support and management tailored to your needs.

Strategy Creation

Marketing is not just social media, it encompasses the whole of the sales funnel. A great marketing strategy thinks outside of the box and takes into account business needs & goals whilst most importantly closing the sales circuit.

Brand Messaging & Website Copy

Make your clients 83% more likely to buy using values based storytelling, woven throughout your website, not simply left to rot on an about page. Ditch the boring copy for a website that clients binge like the latest summer beach read.

Ad Strategy & Lead Generation

Tried and tested ad strategies to suit your business needs and budget combined with A/B testing and monitoring to provide the best results and support your business goals.

WHAT THEY SAID...

  • “The best investment I’ve made in my business.”

    REBECCA CLISSETT

  • “Lucy’s influence is nothing short of transformative.”

    JANE PIKETT

  • “Lucy is so easy to work with, so generous with her knowledge, results driven and truly cares about my business.”

    KATE HAMILTON

  • “I wish I’d bitten the bullet and done this sooner.”

    EMMA HUGHES

  • “If you're not working with Lucy already, then what's stopping you? You’ll never look back..”

    BIANCA TOPHAM

  • “Lucy’s expertise has been invaluable and she is a delight to work with.”

    GABRIELLA ESPINOSA

  • “I leave our calls brimming with ideas and inspired.”

    ANDREW MARRIOT

  • “Lucy has a knack for anticipating the needs of both my business and my clients.”

    ROBERT HARRIS

It’s time we had a chat…

Arrange a complimentary strategy zoom call and see if we’re the right fit for you and your business.

Are you a personal brand?

If you’re a personal brand and are looking for a little more structure with your marketing support we’ve got you covered, head on over to Mindful Marketing to get the right support for you and your business.