THE CONSULTANCY

Fractional CMO, marketing consultancy & management services.

DOING THE ‘USUAL’ NO LONGER WORKS…

In the UK we’re each greeted with between 4000 and 10000 sales messages daily. Yes, daily. So how do you stand out from the crowd?

Today’s consumers expect (and need) more than the bare minimum or ‘the usual’. Status quo marketing and doing what’s expected means you’ll just end up competing with other businesses on price.

94% of consumers recommend brands that they connect to emotionally, brands that have created a FEELING. Brands that are doing something unique.

What are you doing in your marketing that no one else is doing? How are you harnessing the unexpected? How are you creating feelings?

It’s time to stand out.

Don’t become background noise…

Is your marketing just ‘content’ adding to the general din of social media noise in the background?

It’s time to become the point of difference, to lead the way, not simply follow old trends. To future-proof your business so that you’re not at the mercy of one marketing channel or a fickle algorithm.

To create solid foundations built on meaning and buyer behaviour, that can weather change and uncertain times.

Future-proof your business

WAYS OF WORKING TOGETHER

  • FRACTIONAL CMO

    Not ready to commit to employing a CMO but still have a junior team that requires a more strategic leader?

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  • CONSULTING RETAINER

    Looking for a some guidance when it comes to your marketing? Ongoing strategic marketing advice & support.

    ENQUIRE

  • CONSULTING PROJECT

    Have you got an upcoming launch? A rebrand or new website? We’ll be with you from conception to completion.

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  • MARKETING MANAGEMENT

    From emails to social media, done strategically to generate new leads and move them through the sales funnel.

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  • TRAINING SESSIONS

    Training days and personal branding guidance for teams, so that you can keep it all in house.

    ENQUIRE

BESPOKE TO YOUR NEEDS

We can support your business with...

Audits & Research

A bespoke, detailed analysis of your current marketing with market & competitor research. We identify issues, provide solutions, and inspire ideas for your marketing.

Marketing Campaigns

From conception through to implementation, create campaigns that include your whole marketing mix and inspire emotion in your clients.

Brand Strategy

This foundation of a business, companies with a strong brand strategy typically have a 23% higher revenue compared to those without one.

Influencer Marketing

Increase your brand's reach and credibility. It's also a powerful tool for accessing new audiences or expanding existing ones.

Social Media

71% of consumers will recommend a brand they’ve interacted with on socials to others even if they didn’t buy from the brand. This matters.

Email Marketing

With an average ROI of 3600%, email marketing should never be an after thought. Done well email marketing can be your business’s biggest asset.

Marketing Strategy

Marketing is not just social media, it encompasses the whole of the sales funnel and a comprehensive marketing strategy is a non negotiable.

Brand Messaging

Strategic storytelling can increase the perceived value of a product or service by over 2700%. Your brand messaging is a powerful marketing tool.

Website Creation & SEO

Make your clients 83% more likely to buy using values based storytelling. Ditch boring copy for a website that clients binge like the latest summer beach read.

Personal Branding

Companies that support personal branding initiatives see a 44% increase in employee retention rates, and also experience 26% higher year-over-year revenue growth.

Ad Strategy & Lead generation

Tried and tested ad & lead generation strategies combined with A/B testing and monitoring to provide the best results and support your business goals .

Events

Increasing brand awareness by up to 70%, event marketing is one of the most effective ways to engage directly with consumers and get people talking.

Reach & brand awareness ≠ sales

Brand awareness and viral social media posts don’t always lead to sales, the data proves it.

We focus on buyer behaviour to drive sales, generate leads and increase the perceived value of your product or services.

We’ll never do something on a whim, our creativity is always born from research, experience and consumer psychology and we focus on set KPI’s that really impact your business.

Results not vanity metrics

WHAT THEY SAID...

  • “The best investment I’ve made in my business.”

    REBECCA CLISSETT

  • “Lucy’s influence is nothing short of transformative.”

    JANE PIKETT

  • “Lucy is so easy to work with, so generous with her knowledge, results driven and truly cares about my business.”

    KATE HAMILTON

  • “I wish we’d met Lucy earlier!”

    Laurence Di Sotto

  • “If only I’d bitten the bullet and done this before now.”

    EMMA HUGHES

  • “If you're not working with Lucy already, then what's stopping you? You’ll never look back..”

    BIANCA TOPHAM

  • “Lucy’s expertise has been invaluable and she is a delight to work with.”

    GABRIELLA ESPINOSA

  • “I leave our calls brimming with ideas and inspired.”

    ANDREW MARRIOT

  • “Lucy has a knack for anticipating the needs of both my business and my clients.”

    ROBERT HARRIS

It’s time we had a chat…

Arrange a complimentary strategy zoom call and see if we’re the right fit for you and your business.